Emma Lemcke • Art Direction & Design Strategy
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From concept to printed book, I led the design of the 120-page Labor 411 Los Angeles Directory, a comprehensive guide to 10,000+ union-made products and services. As Art Director at Senders Communications Group, I managed all aspects of production: template refinement, data integration, color and typographic updates, sponsor ad design, and collaboration with Editorial, Project Management, and Client Stakeholders. This high-volume piece was demanding but rewarding.
art direction | design + layout | content strategy | project management | template design | client + stakeholder collaboration | print production | data integration | editorial coordination | visual consistency
Good information organization is key for developing powerful layouts. Centering brand styles and persuasive imagery, I’ve provided bold and effective visuals for adoption events, fundraisers, concerts, classes, campaigns, and more. Whether for print or digital, each piece is designed to grab attention and communicate clearly. These projects often called for fast-paced execution and production support, sometimes multi-format delivery.
art direction | project management | layout design | brand alignment | photo editing | campaign development | client relations | production prep | typographic hierarchy | problem solving
Vinyl brings your brand into the world. Through Wrod Industries, the custom vinyl business I co-founded with Chris Dwan, I designed and installed bold storefronts, dance floor decals, vehicle wraps, and environmental displays for weddings, artist showcases, and local businesses. From precisely-scaled designs and on-site installations to consignment shop decals and custom orders, vinyl brings more opportunity for art and communication.
installation + teardown | team management | scaling designs | vendor coordination | pricing + quotes | client communications | environmental branding | production file prep | materials research | on-site troubleshooting
For Second Harvest Heartland, one of the nation’s largest food banks, I developed high-performing digital campaigns supporting seasonal food access and donations. As a Senior Art Director at values-driven agency One & All, I created display and social media ads for dozens of food banks and nonprofit clients — producing both paid and organic content across multiple platforms. I also developed email marketing collateral and corresponding print campaigns.
digital ad design | paid + organic social media | campaign production | performance-focused messaging | asset management | email marketing design | cross-channel coordination | platform-specific standards | client communication | nonprofit storytelling
I design and build websites that are beautiful, functional, and aligned with each client’s mission. While I’ve worked across platforms including WordPress, Squarespace, Wix, and Joomla, I have worked most often on developing and customizing WordPress sites. I’ve enhanced content strategy, led UI/UX design, served as technical troubleshooter, and built eCommerce sites, digital forums, interactive databases, and galleries. I like to focus on developing / improving navigation and anticipating user and stakeholder needs.
wordpress site development | ui/ux design | content strategy | client support + training | responsive layout design | cms maintenance | troubleshooting | ecommerce | member access systems | accessibility best practices | user-centered design
As Senior Art Director at One & All Agency, I led the creation of this Golden Groceries campaign for Mid-South Food Bank in Memphis, developing a two-part initiative to help seniors facing food insecurity. I designed the custom campaign logo and overall style for letters, flyers, envelopes, and unique bouncebacks.
This mid-level campaign was designed to deepen connection with newer supporters and encourage giving. From brief to production, I managed the creative, ensuring clarity and alignment at every step, including approving press-ready files and final proofs.
campaign branding | direct mail strategy | print layout design | visual storytelling | donor engagement materials | photo selection + editing | collaboration | message hierarchy | proofing + press review | nonprofit marketing
Lobate Scarp’s second full-length album, You Have It All, is a soaring blend of symphonic prog, musical theater, and retro-futuristic imagination. I’m very proud to have contributed the visual design of the booklet and CD art, taking it from concept to layout to production.
I previously designed the booklet for the band’s 2012 debut album, Time and Space, so this was an extra special honor and milestone. Working closely with lead singer, writer/lyricist, and showrunner Adam Sears, we shaped a concept rooted in science fiction, sacred geometry, esotericism, and prog rock aesthetics. (Cover art by David A. Hardy)
branding + visual identity | concept development | project management | art direction | layout design | production file prep | artist collaboration | print + digital collateral | typography + hierarchy | vendor coordination
I have a broad range of experience branding (and rebranding) small businesses and nonprofit orgs, national fundraising campaigns, special events, and theatre productions. Likewise, custom illustrations and vector artwork have supported years of projects — everything from enamel pins and one-of-a-kind merch to vinyl installations and infographics. Whether playful or precise, each element supports a larger story and client need, integrating into campaigns, products, and special occasions.
identity + brand | logo design | illustration | character design | campaign branding | vector art | concept development | event branding | fundraising | typography + layout | merchandise + collateral
I’ve led event branding and collateral for high-impact fundraisers, galas, showcases, festivals, and product launches — managing everything from theme development and campaign collateral to video content, signage, and live event coordination. These multifaceted projects require a blend of creative leadership, logistical clarity, and fast problem-solving.
One standout: the Heaven on Earth Gala, where my creative direction helped drive a record-breaking $180,000 in donations — nearly double the previous year’s total. I’ve also supported events with sponsorship fulfillment, experiential planning, and volunteer coordination to ensure every aspect aligns with mission and message.
event branding | campaign concept development | print + digital collateral | video content planning | signage + spatial design | vendor coordination | volunteer management | production management | nonprofit development support | team leadership
Curious how we could work together?
Reach out anytime — I’d love to hear about what you're building!